Boba culture is often associated with fun, energy, and nostalgia. The boy symbolizes playfulness, curiosity, and the carefree happiness that comes from enjoying a sweet drink. He makes the brand feel approachable and friendly.
His blue hair, along with the moon and star, suggest that he’s a dreamer—someone who looks up at the night sky with imagination. This ties to the idea that every cup of milk tea brings a little magic, comfort, and wonder.
The boy is like the founding member of the “Boba Club.” He invites everyone to join in, sip together, and share a sense of belonging. Customers don’t just buy a drink—they join a community.
